Is Zeiss Really Gone From the Photo Industry?

Zeiss, founded in 1846, is a company specializing in optics but only entered the photography industry in 1896 with the invention of the Planar lens. For much of photography's history, they've been revered -- even during the split of Germany post-World War II. Their lenses graced the Hasselblad cameras that journeyed into space to shoot famous images like the Blue Marble. In the digital photography world, they became known as a gold standard for optical excellence. They seemed nearly untouchable ...